Founders
We've been where you are.
Lindsay and Aly founded Off to Sleep Strong to give exhausted parents what they wished they'd had — real expertise, real support, no gatekeeping.
The story
Paragraph 1 — the beginning: It started with [first client, first few clients, a friend who asked for help]. [Lindsay or Aly or both] had been [what was your background before this — nursing, education, motherhood, other career?] and found that [what drew you into sleep coaching specifically]. The first plan was written [when, for whom]. It worked. Word spread.
Paragraph 2 — building the practice: Over the next [years], we coached [approximate number] families through sleep training — 4-month-olds, toddlers in big-kid beds, babies in every sleep crisis you can imagine. We refined our methodology, wrote and rewrote our templates, and got calls at 3 a.m. from parents who'd texted us the plan and were now standing outside a closed nursery door wondering if they were doing the right thing. We told them: you're doing the right thing. Stay consistent. This works.
Paragraph 3 — why a community now: Along the way we realized: the hardest part of sleep isn't the first week of training. It's everything after. The 4-month regression passes; the 8-month one arrives. Travel derails everything. A new sibling throws the whole house off. Parents kept coming back for second and third engagements, and every time they asked: “Is there something ongoing? Something where I don't have to start from zero every time?” So we built it.
Meet Lindsay
Meet Aly
What we believe
- Every baby can learn to sleep. Some take longer than others. Some need a gentler approach. All of them get there.
- Parents deserve support that lasts longer than one phone call. Sleep keeps coming up; so should the people who help you with it.
- Sleep training done right is not harmful. It's a boundary introduced with love and consistency, and the research backs this up.
- “Behavioral advice, not medical.” We are not pediatricians. We are sleep coaches. For medical questions, we'll always send you back to your doctor.
- Exhausted parents are not bad parents. You're doing the hard thing. You're doing it anyway. That matters.
A note on the community vs. 1:1 work
Many parents ask: “How is the community different from working with you 1:1?”
Here's the honest answer:
1:1 work is a week or two of intensive, personalized support, with a custom plan written for your specific baby. We still do this, and for families in the thick of a sleep crisis, it's often the right first step. It's an investment.
The community is ongoing support for after that first sleep crisis is resolved, or for families who don't need the intensive 1:1 route. It's methodology, content, weekly office hours with us, and a community of other parents walking through the same thing. Monthly or annual, far less per-month cost, and you get to stay for years.
Some families do both. Some start in the community and upgrade to 1:1 when they hit a rough patch. Either path is fine.
Questions?
Reach us at [TO FILL IN: EMAIL ADDRESS] or DM us on Instagram at @offtosleepstrong.